To our valued customer,
INTRODUCTION AS A SERVICE PROVIDER
Feel Free Radio Station Company Ltd is a wholly owned Zambian Company with a point of presence throughout the Eastern, Muchinga, Central and Lusaka Provinces. We are a Radio Station, an electronic media house whose core business is information dissemination.
For more information on our services please call any of the following key officers or visit any of our sales agents who will be more than happy to serve you.
| THE DIRECTOR MR HAROLD MAFULEKA MR LEWIS ZULU PLOT No. 4931 Moth extension Obote Road, Moth Exte P.O. BOX 510473, CHIPATA Email: feelfreenewsroom@gmail.com Phone No: +260 978980894 | ||
| THE PROGRAMS MA PLOT No. 4931 Obote Road, Moth Extension P.O. BOX 510473, CHIPATA Email Phone No: + | FEEL FREE RADIO STATION 90.9FM | SALES AND ACCOU PLOT No. 4931 Obote Road, Moth Extension P.O. BOX 510473, CHIPATA Phone |
- FREQUENCY 90.9FM
- NAME FEEL FREE FM
- NATURE OF BUSINESS RADIO BROADCASTING SERVICES
CUSTOMER PROFILE
- ZAMBIA WILDLIFE AUTHORITY
- ZAMBIA ELECTRICITY SUPPLY CORPORATION
- PLAN IMTERNATIONAL ZAMBIA
- MINISTRY OF HEALTH
- MINISTRY OF EDUCATION
- OFFICE OF THE PRESIDENT CABIMET OFFICE (Eastern Province)
- SHOPRITE
- CALIFORNIAN BEVERAGES
- NOKAMU BUSINESS PARK
- ALLY AND SONS
- RAINBOW MILLING AND COMPANY LIMITED
- CHIPATA NATURAL MEDICINES AND HEALTH CARE SERVICES
- CIVIL SOCIETY FOR POVERTY REDUCTION
- 4 WAYS AUTO PARTS
- ZAHABU BAKERIES AND CONFECTIIONERIES
- AGENDA FOR PEACE AND DEMOCRACY IN AFRICA
- YOUTH DEVELOPMENT FOUNDATION
- MORDERN BAZAAR GENERAL DEALERS
- KATETE HERBAL MEDICINES
- EASTERN WATER AND SANITATION COMPANY
- CHIPANGALI TOWN COUNCIL
- CHIPATA CITY COUNCIL…………ETC
COMPANY SUMMARY
- REGISTERED NAME………………………………………..FEEL FREE RADIO STATION
- TRADING NAME…………………………………………….FEEL FREE 90.9FM
- COMPANY REGISTRATION NUMBER………………92828
- POSTAL ADDRESS…………………………………………..510473
- MAIN BANKER……………………………………………….STANBIC BANK
COMPANY CONTACTS
DIRECTOR…………………………….LOUISE ZULU…………………………….0978980894
ASSISTANT DIRECTOR………………..MARIAN MAFULEKA………………….0977944597
PROGRAMS MANAGER…………………….PHILIP PHIRI………………0962596422
SALES AND ACCOUNTS………………..INESS MAFULEKA……………………0979198513
- FEEL FREE 90.9FM
Background
Like other local and community radio stations that have commenced operation in various parts of the country, Feel Free is a product of the government’s policy of liberalization of the air waves during the 1990s which ended the hegemony of the Zambia National Broadcaster (ZNBC) in the broadcasting sector.
Feel Free begun its test transmission on the 13th of February 2011 and was granted full broadcasting license on the 24th of May 2011. The radio station operates for 19 hours every day. It transmits English programs from 05:00hrs to midday and Nyanja programs from 12:00hrs to 20:00hrs whereas the final shift between 20:00hrs and 00:00hrs is a split of Nyanja and English programs.
Owing to the tribal cousinship between people in the Eastern Province and the Bembas of Northern Province( which we adequately embrace in our coverage area), Feel Free has made a deliberate move to fuse 3 hours of Bemba programming which started the first weekend of July 2014. The trilingual broadcasting also registers as another characteristic that sets us apart from other radio station in our region.
It is within the stations plans to expand its broadcasting time to 24hrs within the shortest time possible.
Feel Free broadcasts on Frequency Modulation 90.9 and covers a radius of 300 kilometers from Chipata on a 2000 Kilo Watt FM transmitter, making it the largest and first ever commercial radio station in the Eastern Province.
Realizing that world over there is a switch to digital innovations; Feel Free has not been left behind as we are airing on the digital application Radio Garden as well as on our website www.feelfreefmradio.com
Feel Free has a serious public service mission. It produces programs aimed at enlightening the community in our coverage area on issues of development.
Although privately owned, Feel Free prides itself in running community driven programs which seek to address issues ranging from education, health, farming, entrepreneurship, good governance among others.
The core business of our radio station is to Educate, Inform and entertains our listeners throughout our programming and advertizing. The station runs both recorded and live programs on which the listeners are offered the platform to contribute by phone calls, text messages or email.
With about 2 million listeners on Fm in Eastern, Parts of Muchinga, Central, Lusaka and Malawi, the station has managed to partner with big companies and organizations in advertising as well as programs.
The station has enjoyed its relations with its clients (companies, organisations and individuals) most of whom are now dependable. Thanks to these partners, we have been able to demonstrate competency in all aspects.
Feel Free radio station is already appreciated by most and this is a status we protect by all means.
OBJECTIVES
Our management team ensures that our performance is outstanding, as results in both programming and advertising show. Our objectives then are to:
- Provide the highest standard and quality programs
- Create a befitting atmosphere for all employees to work as a team.
- To continue the corporate marketing strategies with our own to build volume quality
- To continue expanding and harnessing our listenership to the highest levels possible, by providing quality programs that meets our clients broadcasting needs
- To see a smile of satisfaction on our client’s face
PHILOSOPHY
To foster development by allowing the use of this medium as a voice for the voiceless, the mouthpiece of the oppressed people (be it on racial, gender or grounds) most importantly as a tool for development.
KEYS TO SUCCESS
- We believe in efficiency, quality, innovation and commitment in offering the best services through our programming and advertising.
- We believe that openness, honesty, integrity and family atmosphere at work combined with professional management fosters unity and enables each individual to maximize his/her ability to contribute to our customer’s needs and realize corresponding rewards.
- Create value for our clients in our efficiency and quality programming.
- We have created a well organized system and culture geared towards innovation that marks our community’s economic growth.
THE TEAM
The overriding team driven by purpose, devoted work and pursuing the mission and values of the firm, is the main determinant of our success. We believe that individuals are not mere statistics, but have a creative mind capable of producing individual thoughts, ideas and expressing individual talents in a unique way.
It is with this understanding that Feel Free radio gives careful consideration to its team of staff that brings a level of team excellence and vast experience to achieving longer term strategic goals of increase in profitability, risk taking and innovation.
With this competence, Feel Free now provides dependable information that highly contributes towards development through its tailor made programs that meet the target audience. Our most used formats include Diaries, Documentaries, Live-phone-in, Magazines, interviews, Discussions and dramatized radio programs.
- NEWS DEPARTMENT
Feel Free News department is strictly manned by carefully selected journalists with a minimum qualification of diploma, making it a highly competent and dependable news bearing department.
Our News Department runs a total of 4 main bulletins equally split into the two main broadcasting languages Chi Nyanja and English respectively. We also have news summary headlines which are aired on top of every hour.
The station also has an on-going commitment of running live current affairs programs which focus on governance and theories that make headline in both print and electronic media.
- PROGRAMS DEPARTMENT
Our Programs department runs a series of interplay issues concerning community, its history and social, cultural and economic activities of the people within our coverage area. We are also alive to the fact that some clients would like to create their own programs or sponsor programs of their choice. Feel Free is an open book that calls for innovation and creativity and it gives room to its clients to suggest what is best for any business undertaking.
We have profiled programs designed to carter for all age groups and various affiliations, backgrounds and interests within our listenership. Among our highly flagged programs include;
- THE BIG ISSUE
This is a live phone in program that looks at a wide range of current affairs and issues that deal with social, political, economical or religious concern.
- MBIRI YA KUMAWA
This program provides a welcoming and deeper understanding of Chipata City and home to Feel Free FM as well as Eastern Province as a whole. It is deliberately graced with the senior citizen’s research that is coupled with experience, providing the fatherly yet friendly enlightening to both the locals and visitors while to the station returns the required voice variation of senior citizen’s participation.
- YOUTH TALK
The program addresses the many challenges faced by the Zambian youth in all sectors of their livelihoods and seeks to come up with remedial measures from a cross section of stakeholders.
- TECHNOLOGY ADVANCEMENTS
Technology advancements is a program which appreciates the growth of the digital space in today’s world and highlights its proper usage for the progression in development.
- ULIMI NDI CHUMA (FARMING IS WEALTH)
Agriculture is the anchor of major economic activity in the province and therefore the program aims at improving the farming methods by highlighting alternative, effective and low cost options, while maximizing, or otherwise maintaining the yields. It also brings to the farmers a number of non-exploiting support providers to select from.
- LET’S DEBATE RADIO PROGRAM
Realizing that debate sessions can be used as a catalyst to developing eloquent public speakers as well as sharpening the communication skills among school going children and students in tertiary institutions, the Let’s debate radio program brings debate motions on matters of public interest which is debated upon by rival schools or institutions.
MISSION STATEMENT
To contribute to the expression of social, cultural and political movements in all their diversity, as well as to provide a platform for the promotion of all initiatives for peace, friendship among people, democracy and development.
SLOGAN
“Perfecting the art of broadcasting”
The main objective of the station;
By providing the listeners with vital information affecting their lives, Feel Free FM is helping them to have a voice and participate in issues concerning their welfare and development.
We want this radio station to continue providing a platform for people that we believe can make meaningful business decisions and have the purchasing power. We shall endeavor to create business opportunities for the companies and individuals that advertise on our station.
Language and percentages of listeners
Our Target Audience is the active, Productive Age group of 18-55 years. These are the people we feel have the energy to decide, work and make a difference while transforming the information they acquire through radio to deeds. Consequently, these are our partners in support provision to the children and the aged people of our region.
Table 1.0
| NUMBER | Age Band | Percentage (%) |
| 1 | 7-18 | 06 |
| 2 | 19-35 | 30 |
| 3 | 36-45 | 34 |
| 4 | 46-65) | 20 |
| 5 | 66-above | 10 |
The table above indicates the percentages of our listenership by age.
You may notice that the highest percentage falls in a three age bands that are very productive and the peak of decision making. (Source: internal survey and feedback)
MARKET ANALYSIS SUMMARY
Our target market also includes hotels, lodges, government departments, supermarkets and many other players on the market.
From the above mentioned it is obviously clear that Feel Free radio station has presence in almost all the places were prospective clients could be found for any business venture.
With our ever dynamic marketing department we do realize that through understanding where our clients got information about us from, we will be able to come up with programs that are targeted at the audience that we serve.
MANAGEMENT SUMMARY
Management comprises of a team running the day to day operations as follows;
| Mr. Harold Mafuleka | Director |
| Mr. Louise Zulu | Assistant Director |
| Ms. Marian Mafuleka | Assistant Director |
| MR PHILIP PHIRI | Programs Manager |
| Ms. Iness Mafuleka | Sales and Accounts Officer |
CONCLUSION
It is hoped that you will consider partnering with Feel Free FM radio station in adding value to your institution or private business venture that has a lot of potential in the Economy of Eastern Province which is escalating from strength to strength.
This can be evidenced by the increase in population which has seen unprecedented development in infrastructure leading to an increased demand for goods and services.
We look forward to doing business with you as you explore the opportunities.